95% of business owners are doing a lot more harm than good for their business by trying to do their own SEO... Here are seven great things to know about SEO.
1. Domain authority: This is by far the most crucial variable in the ranking algorithm. If you have a trusted domain with many visitors, content pages and links, you can get the junky, unimportant page to rank for very competitive terms.
2. Link popularity of the webpage: By this we mean the quality and how much inbound links to that webpage. You can have thousands of junky links to a page but it will never assist in the long-run.